Sony market shares dropped: PS2 & PSP sales drop
Most of you may have noticed the transition that Sony went when 2009 hit because their PS3 units finally had a price drop to an affordable price with the use of a good ad campaign. But even though their PS3 sales increased because of their move, Matt Matthews from Gamasutra noted that 2009 is actually one of the worst years for Sony in a long time in terms of the company’s revenue. For you to get a good perspective as to how this came about, Sony was able to amass an approximated $6.4 billion in revenues back in 2008 but they were only able to accumulate $5.1 billion in 2009. that is roughly around a $1.3 billion loss which is approximately a 20% decline in sales revenue for their PlayStation products.
The PSP and PS2 also had a rough year in 2009. Sony’s handheld sales, concerned with both hardware and software, declined by about $425 million in 2009. Since the PS3 is already the top dog of Sony, this also marks the demise of the PS2. As you can see on the image above, both Nintendo and Microsoft also experienced some losses which is about $200 million for each but is cleary insignificant compared to Sony’s loss.
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